In a nutshell, marketing automation allows business owners to supercharge their sales and marketing efforts. Marketing automation also allows entrepreneurs to personalize their messaging, so that you are talking to the right person, at the right time, with the right message. Here is how Hubspot, a well-known marketing CRM, defines marketing automation: “Marketing automation is…

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Usually when I’m looking for a new product or service I inevitably look at customer reviews. Amazon. Walmart. AirBnB. Any online sale. It is the way we all shop in 2020. For most non Fortune 500 business owners, we serve a very niche market. Nonetheless, our customers’ reviews are valuable for two vital reasons. First,…

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