In a nutshell, marketing automation allows business owners to supercharge their sales and marketing efforts. Marketing automation also allows entrepreneurs to personalize their messaging, so that you are talking to the right person, at the right time, with the right message.
Here is how Hubspot, a well-known marketing CRM, defines marketing automation:
“Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.”
It’s all about being more effective and more personalized. This is what marketing automation does and what every business owner needs.
Why do I need marketing automation to grow my business?
Marketing automation allows business owners to track their true ROI on marketing spend. Thanks to technology, we can now build sales and marketing funnels that show us where a lead truly came from. A good marketing automation system has a built-in, robust reporting system that shows you what is and what is not working. Once you see that a specific campaign made you $8 for every $1 you invested, you will now have the confidence to reallocate more resources to that specific campaign.
Marketing automation saves valuable time for entrepreneurs. If you have ever read the E-Myth by Michael Gerber, you know that spending too much time as a technician in your business can stall your growth. Once you set up your marketing automation funnel, it really does act as a silent salesman in the background while you, the business owner, shift your attention to more important matters.
Marketing automation helps you find and close your most likely buyers. With a well-built marketing automation system, you will be able to quickly identify and engage with your hottest leads. This leads to quicker sales and more of them. This leads to growth.